Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Rhoback with Matt Hertz
James and Jennifer are joined by their final guest, Matt Hertz, Founder and CEO of Third Person, a digital marketplace helping ecommerce brands discover and connect with the right fulfillment partners. With 15 years of experience leading ecommerce operations at companies like Rent the Runway, Birchbox, and Shyp, Matt also runs a consultancy, Second Marathon, that has helped brands like Hexclad, Away, Birdies, and Milk Bar optimize their supply chains. He’s an active advisor and angel investor and lives in Nashville.
Why Rhoback?
Matt first noticed their apparel on Zoom calls—specifically, the logo of a dog featured prominently on shirts. Curious, he did some research and discovered the brand’s activewear, performance polos, and strong connection to dog lovers. As a self-described “dinkwad” (dual income, no kids, with a dog), Matt connected immediately with Rhoback’s mission and branding.
Explore Rhoback: www.rhoback.com
Research Included These Sources
- Rhoback: www.rhoback.com/pages/our-story
- G&E Magazine: www.gandemagazine.com/a-quick-round-with-rhoback-activewear
- RocketReach: www.rocketreach.co/rhoback-profile_b4568f62fca05faa
- The Darden Report: news.darden.virginia.edu/2017/02/12/rhoback-activewear-startup
- Washingtonian: www.washingtonian.com/2017/10/23/story-behind-rhodesian-ridgeback-dog-inspired-activewear-line-awesome
- Change Climate: explore.changeclimate.org/brand/rhoback-inc
Other Sites Mentioned
- Shoe Dog (Nike Memoir): en.wikipedia.org/wiki/Shoe_Dog
- Christopher Reeve: en.wikipedia.org/wiki/Christopher_Reeve
- American Humane: www.americanhumane.org
- Reeve Foundation: www.christopherreeve.org
Connect with Matt Hertz
- LinkedIn: www.linkedin.com/in/hertz/
- Third Person: www.thirdperson.co
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com