Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Loop Earplugs with Hillary Hughes
This week James and Jennifer are joined by Hillary Hughes, Principal at Foster Garvey, a full-service law firm with 150 attorneys across six offices in the U.S. Hillary is a business, food & beverage, CPG, beauty & wellness, sports & entertainment, fashion & apparel, and technology attorney. She shares insights on legal considerations for consumer brands, including intellectual property, contracts, and the evolving landscape of ecommerce.
Why Loop Earplugs?
Hillary selected Loop Earplugs after a team brainstorming session, where a colleague suggested the brand for its innovative approach to noise protection. Initially unfamiliar with the product, she was intrigued by its stylish, functional design and the ability to modulate sound flow. The brand’s sleek aesthetic and growing popularity made it a compelling choice for review.
Explore Loop Earplugs: www.loopearplugs.com
Research Included These Sources
- Loop Earplugs: www.loopearplugs.com/pages/about-loop
- Loop Earplugs Founders Story: www.loopearplugs.com/blogs/blog/the-founders-story
- CNBC Make It: www.cnbc.com/2023/10/10/loop-earplugs-how-childhood-friends-startup-brings-in-millions.html
- Fast Company: www.fastcompany.com/91030352/loop-earplugs-most-innovative-companies-2024
Curated Technology List
- Narvar: www.corp.narvar.com
Other Sites Mentioned
- Loop Returns: www.loopreturns.com
- Jeff Kaiden: Summer Fridays with Jeff Kaiden
Connect with Hillary Hughes
- LinkedIn: www.linkedin.com/in/hillaryhhughes/
- Foster Garvey: www.foster.com/people-hillary-hughes
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com