Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
1st Phorm with Derek Loftus
This week James and Jennifer are joined by Derek Loftus, Co-Founder of PopCapacity, a platform focused on adding visibility and a modern procurement experience for brands when sourcing and connecting with warehousing partners for fulfillment and storage. With expertise in e-commerce fulfillment and customer experience, Derek shares insights on how brands evaluate and select their distribution partners based on location, capabilities, automation, and more.
Why 1st Phorm?
Derek chose 1st Phorm because it has been on his radar for a while, appearing in his social media feed and through fitness influencers he follows. A friend also recommended their products, highlighting their high quality. Additionally, as a logistics expert, Derek was curious about how a brand that self-fulfills would handle order processing, especially given their wide product selection.
1st Phorm: www.1stphorm.com
Research Included These Sources
- 1st Phorm: www.1stphorm.com/pages/about-us
- Andy Frisella: www.andyfrisella.com
- 1st Phorm Corporate Apparel: www.1stphormathletics.com
- AALCO Athletic Equipment: www.aalcomfg.com/products/featured-facilities/1st-phorm-hq
- Fox2 Now: www.fox2now.com/news/missouri/who-is-andy-frisella-founder-of-1st-phorm
- Yahoo News: www.yahoo.com/news/andy-frisella-founder-1st-phorm-215438826.html?guccounter=1
- KSDK: www.ksdk.com/article/news/local/club-fitness-removes-1st-phorm-products-andy-frisella/63-59a3f120-6800-4d8e-9b69-c1227235ccb3
- OFS: www.ofs.com/explore/case-studies/1st-phorm-corporate-headquarters
- Tracxn: www.tracxn.com/d/companies/1st-phorm/__kVl_2rcuoRqNsK7NES3q7OS5F4OlCLgQbdn8QO0Lhm8
Curated Technology List
- Narvar: www.corp.narvar.com
- Rebuy: www.rebuyengine.com
Other Sites Mentioned
- Company Towns: www.en.wikipedia.org/wiki/Company_town
- MFCEO Podcast: www.andyfrisella.com/blogs/mfceo-project-podcast
Connect with Derek Loftus
- LinkedIn: www.linkedin.com/in/derek-loftus/
- Website: www.popcapacity.com
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com