Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Tuckernuck with Kate Klemmer Terry
This Week on Unboxing Ecommerce James and Jennifer are joined by Kate Klemmer Terry, Chief Commercial Officer at Outerspace, a 3PL company redefining fulfillment for mid-to-high-end brands. With extensive experience in retail, logistics, and brand strategy, Kate shares her insights into the dynamic world of ecommerce, including emerging challenges and opportunities for brands navigating supply chain complexities.
Why Tuckernuck?
Kate selected Tuckernuck for its unique position as a multi-brand retailer catering to mid-to-high-end customers. Known for its curated apparel, home goods, and athleisure, Tuckernuck exemplifies a commitment to storytelling and elevated customer experiences.
Explore Tuckernuck: www.tnuck.com
Research Included These Sources:
- Tuckernuck: www.tnuck.com/pages/about-us
- Modern Luxury DC: www.dc.capitolfile.com/tuckernuck-founders-interview-pickleball-athleisure-georgetown
- CBInsights: www.cbinsights.com/company/tuckernuck
- Washingtonian: www.washingtonian.com/2024/08/15/how-a-dc-label-became-a-capitol-hill-staple
- PR Newswire: www.prnewswire.com/news-releases/apparel-company-tuckernuck-joins-whiplash-fulfillment-network-301514922.html
Curated Technology List:
- Vela: www.vela.eco
- Nosto: www.nosto.com
- Elevar: www.getelevar.com
Other Sites Mentioned:
- Nice Laundry: www.nicelaundry.com
- The StartOps guide to Ecommerce Returns Cost Mitigation: www.startops.network/media/the-startops-guide-to-ecommerce-returns-cost-mitigation
Connect with Kate:
- LinkedIn: www.linkedin.com/in/kate-klemmer-terry-1a81609/
- Outerspace: www.outerspace.com
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com