Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Ghia with Robyn Young
This week on Unboxing Ecommerce, James and Jennifer are joined by Robyn Young, an entrepreneur, brand strategist, and founder of Young & Co, an indie creative partner for startups to scaleups. With a career spanning 18 years, Robyn combines strategic thinking with creative magic to build ‘sticky,’ memorable brand ecosystems.
Why Ghia?
Robyn chose Ghia for its strong visual identity, captivating storytelling, and its role in promoting the non-alcoholic lifestyle movement. As a pioneer in the category, Ghia’s approach combines artistry, functionality, and a commitment to creating a lifestyle brand.
Explore Ghia: www.drinkghia.com
Research included these sources
- Ghia: www.drinkghia.com
- Food Republic: www.foodrepublic.com/1361139/ghia-shark-tank-now
- Shark Tank Appearance: www.youtube.com/watch?v=R1b7kNAqwOE
- Forbes: www.forbes.com/sites/jeanettehurt/2024/01/19/ghia-continues-its-dramatic-growth-in-the-non-alcoholic-market
- Pitchbook: www.pitchbook.com/profiles/company/399237-13
- Growjo: www.growjo.com/company/GHIA#revenue-financials
Curated Technology List
- Rise.ai: www.rise.ai
- Recharge: www.getrecharge.com
Other Sites Mentioned
- Liquid Death: www.liquiddeath.com
- Recess: www.takearecess.com
- Anthropologie Volcano Candle: www.anthropologie.com
Connect with Robyn:
- www.thisisyoung.co
- www.linkedin.com/in/robyn-young
- Brand FUps* Podcast: www.thisisyoung.co/podcast
- Waitlist for Robyn’s Book: www.thisisyoung.co/book-waitlist
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com