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Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Momofuku Goods with Moni Kupczak Ainslie
On this episode of Unboxing Ecommerce, James and Jennifer order from Momofuku Goods with special guest, Moni Kupczak Ainslie. Moni is the Founder of Koopslie a consultancy that optimizes Faire stores for brands in CPG, beauty, fashion, and gift. By using her 360 Faire Optimization method, Moni helps awesome brands show up in search, get the click and convert to more sales.
Why Momofuku?
Moni chose Momofuku Goods for their delicious products, strong branding, and her admiration for founder David Chang. As a Faire specialist, she also wanted to analyze a brand listed on the platform, making Momofuku a perfect fit.
Momofuku Goods: www.momofuku.com
Research included these sources
- Momofuku: www.momofuku.com/our-company/team
- Pitchbook: www.pitchbook.com/profiles/company/99225-01#overview
- Fast Company: www.fastcompany.com/90945101/momofuku-ceo-marguerite-zabar-mariscal-100-million-food-company
- The Lo Times: www.thelotimes.com/p/momofuku-ko-closed-david-chang-review-restaurant
- Bon Apetit: www.bonappetit.com/story/david-chang-momofuku-ko-closing-explained
- The Guardian: www.theguardian.com/food/2024/apr/04/chili-crunch-trademark-momofuku-david-chang
- Cup Noodles Museum: www.cupnoodles-museum.jp/en/osaka_ikeda/about/
- Forbes: www.forbes.com/sites/meimeifox/2023/03/01/how-ceo-marguerite-mariscal-slayed-by-pivoting-momofuku-from-restaurants-to-consumer-goods/
Other Sites mentioned
- Chili Crunch Trademark Discussion: https://www.theringer.com/podcasts/the-dave-chang-show/2024/04/12/discussing-momofuku-chili-crunch-with-marguerite-mariscal
- The Dave Chang Show: https://www.theringer.com/podcasts/the-dave-chang-show
- The Recipe Club Podcast: https://www.theringer.com/podcasts/recipe-club
- Eat a Peach by David Chang: www.literatibookstore.com/book/9781524759230
- Major Domo Media: www.majordomo.com
Connect with Moni:
www.koopslie
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com