Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Tracksmith with Blair Beckwith
On this episode of Unboxing Ecommerce, James and Jennifer order from Tracksmith with special guest, Blair Beckwith. Blair has been working in the commerce enablement space for more than a decade. He got his start building the Shopify App Store. Today, he leads growth at Mantle, a company that powers back office and growth tooling for commerce enablement software companies.
Why Tracksmith?
Blair discovered Tracksmith while working with a reviews platform and was immediately drawn to their aesthetic and approach to running culture. Unlike the typical neon-heavy running gear, Tracksmith's understated, classic New England-inspired design stood out, embodying a vintage track team vibe.
Tracksmith: www.tracksmith.com
Research included these sources
- Tracksmith: www.tracksmith.com/pages/about
- Forbes: www.forbes.com/sites/katiebaron/2022/10/11/tracksmith-expands-how-americas-most-intellectual-running-brand-is-closing-cult-status
- Outside: www.outsideonline.com/outdoor-gear/run/tracksmith-running-brand-business-profile
- Crunchbase: www.crunchbase.com/organization/tracksmith
- Pitchbook: www.pitchbook.com/profiles/company/65264-59#overview
- Tracksmith Fellowship: www.tracksmith.com/pages/tracksmith-fellowship-program
- Tracksmith Fellowship Recipient, Dinée Dorame: www.groundedpod.com/about/
Curated Technology List
- DatoCMS: www.datocms.com
- MNTN: www.mountain.com
- JustUno: www.justuno.com
Other Sites mentioned
- How To Pronounce: www.howtopronounce.com/luke-scheybeler
- Unlocking the Customer Value Chain: www.penguinrandomhouse.com/books/562858/unlocking-the-customer-value-chain-by-thales-s-teixeira-with-greg-piechota/
Connect with Blair:
www.heymantle.com
www.linkedin.com/in/blairbeckwith
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com