Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Magic Spoon with Maggie Barnett, Esq
On this episode of Unboxing Ecommerce, James and Jennifer order from Magic Spoon with special guest, Maggie Barnett, Esq. Maggie is the COO of ShipHero, overseeing operational, legal, managerial, and administrative procedures. She also founded ShipHero Fulfillment (LVK) in 2019, growing it to over $80M in revenue.
Why Magic Spoon?
Maggie chose Magic Spoon because she wanted a healthy cereal option that still offered the nostalgic experience of traditional sugary cereals. Inside the episode there is a twist on why she chose this brand specifically.
Magic Spoon: www.magicspoon.com
Research included these sources
- Magic Spoon: www.magicspoon.com/pages/our-story
- Wirecutter: www.nytimes.com/wirecutter/reviews/magic-spoon-cereal-review
- Yahoo Finance: www.finance.yahoo.com/news/siddhi-capital-raises-135m-invest-111718550.html?guccounter=1
- Crunchbase: www.crunchbase.com/organization/magic-spoon/company_financials
- Forbes: www.forbes.com/sites/daveknox/2023/05/10/how-magic-spoon-brought-innovation-to-the-breakfast-table
- Modern Retail: www.modernretail.co/operations/being-everywhere-that-people-buy-and-sell-cereal-how-magic-spoon-went-from-online-only-to-wholesale-in-six-months
- Food Institute: www.foodinstitute.com/focus/85-million-to-the-clearance-bin-is-magic-spoon-done
- Food Business News: www.foodbusinessnews.net/articles/23178-magic-spoon-goes-big-in-brick-and-mortar
Curated Technology List
- Segment: www.segment.com
- Malomo: www.gomalomo.com
Other Sites mentioned
- FTID Fraud: www.startops.network/media/startops-guide-to-ftid-fraud
- Offlimits: www.eatofflimits.com
- Allulose versus Monk Fruit: www.thebalancednutritionist.com/allulose-vs-monk-fruit/
Connect with Maggie:
www.shiphero.com
www.linkedin.com/in/maggiembarnett
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com