Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Hugimals World with Christina Vanacore
On this episode of Unboxing Ecommerce, James and Jennifer order from Hugimals World with special guest, Christina Vanacore. Christina is a Certified Launch and Business Strategist, who provides launch strategy, identifies hidden opportunities for growth, and helps increase revenue and profits through strategic planning. She has covered everything from product development to marketing and sales strategies to help start and grow businesses and increase revenue and profits.
Why Hugimals?
Christina chose Hugimals because since their launch in 2022, they have seen tremendous success and have received incredible press and collaborations but at the time of choosing the brand was a DTC only brand which she personally finds intriquing.
Hugimals World: www.hugimalsworld.com
Research included these sources
- Hugimals World: www.hugimalsworld.com/pages/company
- Mojo Nation: www.mojo-nation.com/marina-khidekel-on-the-origins-of-her-award-winning-weighted-plush-range-hugimals
- Time Magazine: www.time.com/collection/best-inventions-2022/6228865/hugimals
- The Wie Suite: www.thewiesuite.com/post/marina-khidekel-founder-of-hugimals-on-how-to-launch-a-company
Curated Technology List
- Faire: www.faire.com
- Zigpoll: www.zigpoll.com
Other Sites mentioned
- Deep Touch Pressure: www.ncbi.nlm.nih.gov/pmc/articles/PMC5612681
- Benefits of Deep Touch Pressure: www.appliedbehavioranalysisedu.org/what-is-deep-pressure-stimulation
- Hugimals on QVC: www.youtube.com/watch?v=VK3OxTRcheY
- Joyful Heart Foundation: www.joyfulheartfoundation.org
- Ryder's unboxing experience study: https://www.ryder.com/en-us/insights/white-papers/e-comm/2024-ryder-e-commerce-consumer-study
- J2K Logistics: https://j2kfun-gistics.com
Connect with Christina:
www.theproductdoula.com
www.instagram.com/theproductdoula
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com