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Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Vida Bars with Luisa Salcedo
On this episode of Unboxing Ecommerce, James and Jennifer order from Vida Bars with special guest, Luisa Salcedo. Luisa is a seasoned Fractional COO with over a decade of experience in Operations. She specializes in helping purpose-driven CEOs by implementing operational strategies that eliminate chaos, boost revenue, and empower leaders to innovate and thrive. Throughout her career, she has successfully distributed $3 billion in inventory across CPG and e-commerce, working with major retailers like Costco and Kroger.
Why Vida Bars?
Luisa chose Vida Bars because they offer a sustainable product, they are Latina owned, and she's been very impressed with their seamless e-commerce experience.
Vida Bars: www.thevidabars.com
Research included these sources
- Vida Bars: www.thevidabars.com/pages/about-us
- LinkedIn: www.linkedin.com/company/vidabars/about
- Made in OK: www.madeinoklahoma.net/producer/vida-bars
- Retail Boss: www.retailboss.co/interview-ana-nunez-founder-vida-bars
Curated Technology List
- Shopify: www.shopify.com
- Revenue Hunt: www.revenuehunt.com
- Wholesale Guerilla: www.apps.shopify.com/wholesale-gorilla
- Smile: www.smile.io
- Tolstoy: www.gotolstoy.com/ecommerce
Other Sites mentioned
- Biden-Harris Administration Cracking Down on De Minimis Shipments: https://www.whitehouse.gov/briefing-room/statements-releases/2024/09/13/fact-sheet-biden-harris-administration-announces-new-actions-to-protect-american-consumers-workers-and-businesses-by-cracking-down-on-de-minimis-shipments-with-unsafe-unfairly-traded-products/
- Lighthouse Score: https://developer.chrome.com/docs/lighthouse/performance/performance-scoring
- The Body Keeps the Score: https://en.wikipedia.org/wiki/The_Body_Keeps_the_Score
- Monique Benoit on Unboxing Ecommerce Ep 18
- Mary Wiegand on Unboxing Ecommerce Ep 16
Connect with Luisa:
www.linkedin.com/in/luisasalcedo
www.theefficiencymaven.com
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com