Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Milk Makeup with Tyler DeLarm
On this episode of Unboxing Ecommerce, James and Jennifer order from Milk Makeup with special guest, Tyler DeLarm. Tyler, Head of Demand Generation at Undigital, is a seasoned business leader and marketing consultant with a reputation for guiding successful teams with optimistic kindness. His unique combination of expertise in brand positioning, organizational behavior, and demand generation has been instrumental in adding millions of dollars in annual revenue to multiple companies.
Why Milk Makeup?
Tyler chose Milk Makeup because their unboxing experience score was a 7.5 of 10 on Undigital’s guidelines. That is a great score and he believes they have a good story.
Milk Makeup: www.milkmakeup.com
Research included these sources
- Milk Makeup: www.milkmakeup.com/pages/about-us
- Milk Group: www.milkgroup.com
- Wikipedia: www.en.wikipedia.org/wiki/Milk_Makeup
- VMagazine: www.vmagazine.com/article/milk-makeup-founders-on-the-brands-next-chapter
Curated Technology List
- Shopify: www.shopify.com
- Narvar: www.corp.narvar.com
- Geolocation: www.apps.shopify.com/geolocation
- Orbe: www.apps.shopify.com/orbe
- Recharge: www.apps.shopify.com/subscription-payments
- Eye Return: www.eyereturnmarketing.com
- Yieldify: www.yieldify.com
- Wunderkind: www.wunderkind.co
Other Sites mentioned
- How musical training affects cognitive development: rhythm, reward and other modulating variables: www.ncbi.nlm.nih.gov/pmc/articles/PMC3957486
Connect with Tyler:
www.linkedin.com/in/tylerdelarm
www.undigital.com
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com