Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Outlier with Nima Elyassi-Rad
Welcome to Season Two! On this episode of Unboxing Ecommerce, James and Jennifer order from Outlier NYC ("Outlier") with special guest, Nima Elyassi-Rad. Nima is a technology executive and investor. He currently serves as VP of GTM at Shippo. Previously, he founded a soccer brand, spent time as a VC and put in time as a hip hop radio DJ.
Why Outlier?
Nima chose Outlier because they're the only 100% indie/self funded brand that's 100% DTC (never had B&M and never wholesaled), plus 100% focused on quality. They've been in business 16 years and counting.
Outlier: www.outlier.nyc
Research included these sources
- Outlier NYC: www.outlier.nyc/pages/information
- Outlier NYC LinkedIn Page: www.linkedin.com/company/outlier-tailored-performance
- Pitchbook: www.pitchbook.com/profiles/company/515198-26#overview
- Wired: www.wired.com/story/outlier-tech-clothes/
- Editor Studios: www.editor-studios.com/work/outliernyc
Curated Technology List
- Pepperjam (now Partnerize): www.partnerize.com
- Zonos: www.zonos.com
- BackInStock: www.backinstock.org
- Loop Returns: www.loopreturns.com
Other Sites mentioned
- Michigan Central Station: www.michigancentral.com/development
- Courtney Sofiah Yates (photography): www.courtney-yates.com
Connect with Nima:
www.linkedin.com/in/nima3rad
www.goshippo.com/
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com