Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Alter Eco with Ashley Zager
This week James and Jennifer order from Alter Eco with special guest, Ashley Zager. Ashley cut her teeth in CPG taking The New Primal from a part-time, online beef jerky company to managing 25 skus processed at 7 different co-manufacturers. Since then, at Siddhi Capital she has acted as the VP of Operations for over 45 companies in the past 6 years, touching every aisle of the grocery store and online channels. From warehouse strategy, to product or packaging development, to setting up day to day systems, Ashley has lived and breathed food & beverage supply chain operations.
Why Alter Eco?
Chocolate is hard to ship and keep “whole” and unmelted in the warm - hot - summer months. Ashley wanted to test an established brand’s ability to deliver without a mess!
Alter Eco: www.alterecofoods.com
Research included these sources
- Alter Eco: https://www.alterecofoods.com/pages/about
- Alter Eco Foundation: https://foundation.alterecofoods.com/
- Crunchbase: https://www.crunchbase.com/organization/alter-eco
- Food Business Review: https://www.foodbusinessreview.com/alter-eco
- PR Newswire: https://www.prnewswire.com/news-releases/trek-one-capital-completes-acquisition-of-alter-eco-foods-302051156.html
- The Good Shopping Guide: https://thegoodshoppingguide.com/brand-directory/alter-eco/
Curated Technology List
- Re:amaze: https://www.reamaze.com/
Other Sites mentioned
- The New Primal: https://thenewprimal.com/
- PUR Projet: https://www.pur.co/
- Trek One Capital: https://trekonecapital.com/
- Tidio: https://www.tidio.com AI-driven customer service solution
- Enviro Ice: https://www.peltonshepherd.com/products/terra-temp/
Connect with Ashley:
https://www.linkedin.com/in/aezager/
https://www.siddhicapital.co/
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com