Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Anthropologie with Monique Benoit
This week James and Jennifer order from Anthropologie with special guest, Monique Benoit, a Senior Merchant leading BIPOC Brand Development at Ulta Beauty and fellow podcast host of Scaling Emerging Beauty Podcast. Monique has worked with emerging brands to bring them to market and has a drive to help brands scale, along with being an avid shopper.
Why Anthropologie?
Monique used to work as a Senior Buyer and Diversity and Inclusion Council Member at the brand and also loves the items they sell. She thought it would be interesting to see the process, while also buying something she knew she’d be happy with.
Anthropologie: www.anthropologie.com
Research included these sources:
- Anthropologie: www.anthropologie.com/help/our-story
- Wikipedia: www.en.wikipedia.org/wiki/Anthropologie
- Unboxing Ecommerce Urban Outfitters episode 7: www.buzzsprout.com/2365151/15081663
- Good On You: www.directory.goodonyou.eco/brand/anthropologie
- Brandzaffair: www.brandzaffair.com/fabula/a-brief-history-of-anthropologie/
Mentioned in the episode:
- Ulta Beauty: www.ulta.com
- Monique's podcast, Scaling Emerging Beauty Podcast: www.scalingemergingbeauty.com
Connect with Monique:
www.linkedin.com/in/moniquehbenoit
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com