Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Cometeer Coffee with Cody Berenson
James, Jennifer, and their guest Cody Berenson (Siddhi Capital) order Cometeer Coffee and are captured by its specialness.
Why Cometeer Coffee? A Food/Beverage Operator thought this disruptive product delivered in an unconventional way would present an interesting exploration into supply chain, packaging, and logistics.
Research included these sources:
- Cometeer Coffee: https://cometeer.com/
- Wikipedia: https://en.wikipedia.org/wiki/Cometeer_Coffee and https://en.wikipedia.org/wiki/George_Howell_(entrepreneur)
- Forbes: https://www.forbes.com/sites/alexkonrad/2023/01/30/cometeer-coffee-pods-layoffs-ceo-switch/
Sites Mentioned:
- Impact of the Cold Chain on Sustainability
https://news.climate.columbia.edu/2023/01/27/expanding-global-cold-chains-effective-adaptation-or-dangerous-contribution-to-climate-change/ - Cake Mix, Eggs and Marketing
https://www.bonappetit.com/entertaining-style/pop-culture/article/cake-mix-history - Return Address ships from LBA
https://lbalogistics.com/home/ - Packaging from Pratt Industries
https://www.pratt.com/products/
Appreciation to our special guest:
Cody Berenson, VP of Operations and Services at Siddhi Capital
Siddhi Capital: Growth equity firm investing in food tech and emerging CPG brands in food and beverage.
_______________
Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________
Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com