Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Rooted
James and Jennifer order from Rooted and admire the iterations.
Why Rooted? Perishable items add complexity to shipping that would be fun to explore.
Research included these sources:
- Rooted: https://heyrooted.com/pages/our-story
- Rooted’s Instagram: https://www.instagram.com/p/CCqzCQsD_oN/
- Air.inc: https://air.inc/blog/on-brand-no-11
- The Pitch podcast: https://gimletmedia.com/shows/the-pitch/wbhjx5g
- Plantboy: https://www.withplantboy.com/
- Point of References: https://www.pointofreferences.com/2019/01/kay-kim-of-rooted-nyc.html
Technology List:
- Shoplift, https://www.shoplift.ai A/B Testing, Conversion Rate Optimization for Shopify
- Posthog, https://posthog.com Analyze, test, observe, and deploy new features
- Gorgias, https://www.gorgias.com Support with AI-fueled customer service for Shopify stores
- Klaviyo, https://www.klaviyo.com/ Marketing automation platform turns customer data into growth
- Datadog, https://www.datadoghq.com/ See inside any stack, any app, at any scale, anywhere
- Microsoft Clarity, https://clarity.microsoft.com Free tool that captures how people use your site
- Attentive, https://www.attentive.com Personalized SMS and Email for performance marketing
- 506, https://www.506.io Shopify app developer. Automate and schedule promotions, upsell and manage discounts in cart, add gifts or products to cart
- Bonshore, https://bonshore.com/ Agency from Santa Barbara, California that helps Shopify brands manage storefronts and simplify operations
- CommerceIQ, https://commerceiq.ai/ (formerly Boomerang) Unified machine learning platform to optimize sales, supply chain, brand, etc.
or possibly Boomerang Shopify App https://apps.shopify.com/boomerang? Incentivize customers to post on social media, create reviews and other UGC (User Generated Content)
Also mentioned:
The City Beautiful Movement: https://en.wikipedia.org/wiki/City_Beautiful_movement
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com