Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Warby Parker
James and Jennifer order from Warby Parker and feel trusted.
Why Warby Parker? Counterpoint to Sunglass Hut (Oakley, Ray-Bans, LensCrafters, Pearle Vision) dominance.
Research included these sources:
- Warby Parker: https://www.warbyparker.com/history
- The Business Model Analyst: https://businessmodelanalyst.com/warby-parker-business-model/
- Knowledge at Wharton: https://knowledge.wharton.upenn.edu/article/what-eyewear-startup-warby-parker-sees-that-others-dont/
- Wikipedia: https://en.wikipedia.org/wiki/Warby_Parker
- Google Finance: https://www.google.com/finance/quote/WRBY:NYSE?sa=X&ved=2ahUKEwjYnbeey4OEAxWkvokEHZCSAncQ3ecFegQIJBAf
Technology List
- Outbrain, https://www.outbrain.com Drive Better Business Results by Predicting Engagement
- Gladly, https://www.gladly.com Combines the strengths of AI and human agents
- Criteo, https://www.criteo.com/ Connects advertisers with retailers and publishers to drive commerce
- Rockerbox, https://www.rockerbox.com Simplify the complexity of multi-channel marketing leverage MMM, MTA, and other analyses to enhance strategic decisions and drive growth
- Ketch, https://www.ketch.com Easy privacy compliance for data driven brands
- Roeye, now Acceleration Partners, https://www.accelerationpartners.com Creating and nurturing partnerships for clients
- Ably, https://ably.com Realtime experience infrastructure to support Chat, Multiplayer Collaboration and Notifications
- Revcontent, https://www.revcontent.com/ Native advertising empowering publishers and advertisers
Also mentioned
LensCrafters founder E. Dean Butler interview with Los Angeles Times https://en.wikipedia.org/wiki/Luxottica
British Post Office Scandal
https://en.m.wikipedia.org/wiki/British_Post_Office_scandal
US marshals lure fugitive killer of Texas cyclist out of hiding with yoga ad
https://www.theguardian.com/us-news/2024/jan/29/texas-cyclist-killer-caught-yoga-ad-costa-rica
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com