
Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Bombas
James and Jennifer order from Bombas and receive their first-ever package without a packing slip. They get emo over workers in ecomm, about dry, healthy feet, and about their orders generating goodness in multiples. There's a lot of love and heart-feels in this episode.
Research included these sources:
- Bombas website: https://shop.bombas.com/pages/about-us
- Bombas Impact Report, 2022: https://beebetter.bombas.com/impact
- Capitalism dot com: https://www.capitalism.com/bombas/
- Business Insider: https://www.businessinsider.com/how-ceo-bombas-socks-keeps-meetings-productive-2022-6
- RocketReach: https://rocketreach.co/bombas-profile_b55f7744f6cf0bff
Sites Mentioned:
- Shopify - e-commerce storefronts: https://www.shopify.com/
- Pepperjam - affiliate marketing: https://www.pepperjam.com
- Optimizely - content marketing manager: https://www.optimizely.com/
- Algolia Search Insight - search engine: https://www.algolia.com/
- Yotpo - ecommerce retention: https://www.yotpo.com/
- Taboola - Advertising platform: https://www.taboola.com
- Datadog - App monitoring: https://www.datadoghq.com/
- Shopify and React: https://shopify.dev/docs/custom-storefronts/hydrogen-react
- https://shopify.dev/docs/api/app-bridge/previous-versions/app-bridge-from-npm/using-react
- Sophia Roe: https://www.iamsophiaroe.com/
- Central Place Theory: https://en.wikipedia.org/wiki/Central_place_theory
_______________
Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________
Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com